Launch your fashion label with absolute confidence and finally turn your idea into a profitable reality.
Learn how to structure your fashion business for maximum profitability and maximum brand value. Correct fundamental business mistakes and carve a successful strategy. Business is hard and there is no fast-track to success. It takes the right strategy, experience, talent and a lot of hard work. The wrong approach can be (very) costly so learn as much as you can before you start.
STUDY WITH US
No deadline to complete
Study from anywhere
Private student group
Who is this course for?
People who would like to start a fashion label, existing fashion business owners who don’t have a background in fashion business, fashion brands that haven’t been making money and need to turn their business around.
Why do I need this course?
- To know how to create a profitable business
- Develop a strategy that is right for your business
- Avoid costly mistakes – learn how to structure, operate and manage your business
- Save time – use our templates and pre-filled examples
- Save money – there’s no need to hire anyone to write your strategy
- Understand business and what it means to be professional
- Develop a promotion strategy that is right for your business
- Understand how to position your business to gain maximum brand value
- Gain competitive advantage
- Access to supplier contacts
- Tutor support through the course (and mentoring available after)
Marketing | Digital | Sales
Vanja is an experienced fashion professional, and founder of The Fashion Darling.
Vanja has a Bachelor of Design and has worked in sales and marketing for many New Zealand designers including Liz Mitchell, Caroline Sills, Calliope and Richard Moore. She also had her own fashion label so she understands what emerging designers go through.
Building on her passion for marketing, Vanja studied marketing, management and digital, before landing key digital roles for City Beach, Napoleon Perdis and Ally Fashion. Now based in Sydney, she runs The Fashion Darling and coaches and mentors emerging designers.
Vanja is also a tutor and mentor at QUT Fashion Accelerator, where she teaches marketing and digital to emerging fashion designers.
Natasa Grbic Pitra
Natasa is an experienced production specialist, whose extensive career includes working designer and factory side.
She studied Fashion Business in Sydney, and at the same time interned at various fashion shows and fashion houses. Her first role was in design/product development for Menswear Tailored suits. Returning home to Melbourne, Natasa landed a job in a local factory that produced/manufactured all the major Melbourne designer’s clothing at the time. It is here where she had on the ground experience for almost 3 years, gaining her best technical skills, and further evolving her sewing and pattern making skills.
Following this, Natasa moved up to work for one of Melbourne’s most prestigious labels – Scanlan Theodore. Later, studying a fabrics course in Dubai at LCF (London College of Fashion) Natasa moved on to work for other Melbourne boutique labels and is now currently a Production Manager for a boutique label.
Natasa also has a journalism degree and has worked as a freelance fashion writer for many online and print publications.
The course consists of 8 modules which are designed to help you understand the processes used by a fashion business, and to teach you business & marketing skills and strategies not offered in fashion degrees.
The course structure is designed in a way that will build on your abilities and help you to understand what’s involved in launching and marketing a fashion label. Each week you will receive a new course module, and each module has multiple lessons.
Done-for-you templates to use in your business
12 month sales & production calendar / schedule
Sales channel template
Technical specifications sheet template
Overhead costs template
Order form template
Marketing plan template
Marketing budget template
Industry specific advice
ACCESS INTERVIEWS WITH
Access hours of video interviews with Industry Insiders including interviews with founders of Stylerunner, Fashion Palette, White Runway, Alice in La-La Fashion Agency, Amee Boers Fashion Agency, Dead Studios, and many more.
The course was truly helpful and I learned so much about building a brand as well as learning more about myself as a designer. I especially enjoyed all the examples you presented. Out of all the books I’ve read about building a brand, gave no examples.. I learned so much! My school touched on these topics but not fully enough to go out and start a business. Even all the books I’ve read on starting a business didn’t touch everything you mention. Thank you so much!
As a start up fashion label, I found the Launch & Grow Your Label course to be very beneficial and I personally got a lot out if it. I found the content to be so relevant with where I was at with launching my brand. This course included so much information on so many various aspects of starting & running a label. It helped me truly define & differentiate my brand and provided me with much need marketing help. With so much to organise, the templates & links provided were also a great help, which save me time & allowed me get organised early on. The detail, help & advice really helped give me the confidence to know I was on the right track. A big thanks to Vanja for all your help along the way.
I have completed a Fashion Business & Business Administration course to better my understanding on starting a label. I have also worked for a fashion agency as an intern to gain more hands on experience in the industry behind manufacturing & selling them in show rooms to buyers. The Fashion Darling Fashion Marketing course has helped me through this journey on how to run a business and show to start a label. I never knew this information before hand until I discovered this course. This course has changed my life and I feel more confident in what I am doing and how I am starting my line. I am forever grateful that this has came along for my benefit into starting my own fashion business.
Studying a certificate 4 in fashion Design and technology at TAFE and having three children and a husband meant very busy days. I remember towards the end of my course asking my lecturer about how to now get our label ‘out there’ (as this wasn’t really covered in course content) her suggestion was to complete a marketing course on campus. Not so easy to do, when would I find the extra time away from home? Then I discovered The Fashion Darling, and the marketing course for fashion businesses, I could study in my own time in my own home, I knew I had struck gold!
The Fashion Darling marketing course has totally revolutionised the way that I do business. Before the Fashion Darling, I had no idea how to convert my passion in to a profitable business. Within 4 months of doing the Fashion Darling program, everything changed. I have had my headwear worn by the British Royal Family, showed at Australian Fashion Week and am currently in negotiations to stock in a major Australian department store. None of this would be possible without the Fashion Darling.
I was a touch apprehensive about spending money on something I wasn’t sure would help me but I think it was probably the best investment I have made so far. With so many aspects of business to think about while setting up shop, it was great to be able to have this guide to walk me through everything I need. Ultimately it has saved me money and more importantly a lot of time! The course has been fabulous in helping me set up my back office. I have developed the product but the course has shown me comprehensive yet simple ways to turn this product into a business and brand.
This course was absolutely amazing. At first, I was a bit hesitant due to the price. However, I have learnt so so much, I definitely think my first professionally manufactured collection would be a failure before it even took off. I’ve been putting everything I’ve learnt into place. I’m currently re-branding my logo based on what I’ve learnt. I now have one font used for all everything. I was able to take all the examples of the logos, font etc. I liked to my designer, and he made it happen. The pricing unit was unbelievably helpful. Prior to this unit, I would have never factored in the ‘overhead’ costings, and I had trouble understanding RRP, Wholesale, cost price etc. I’ve been slowly building my Shopify account, and I can’t wait to professionally launch it. Client management was A+++ The Influencer outreach was fantastic. I can’t wait to outreach to some of these bloggers. Honestly, this course was the best thing I could of done for my label and my knowledge.
I most enjoyed how relevant the material is. I had already started implementing some of the topics in my business over the last year, but to be able to get confirmation as to whether we were on the right path as well as ways to improve these areas has been invaluable. The course has given my partner and I a lot of insight into the fashion industry, we have now changed how we approach potential retailers and have implemented a lot of the financial advice given. At this point I would find it hard to improve what you have provided in the course material as it is extremely thorough.
The course has been so great in getting me motivated and moving forward with really starting my label. I had little snippets of knowledge from most of the units already, but this course has really put all of the “pieces of the puzzle” together for me. Especially the branding and financial side of things – this information is invaluable and was really the area that I was worried about the most. I really enjoyed the section on branding and target market. I especially liked all of the detailed information on pricing and overheads and costing/making spreadsheets. Also the resources and links to other companies/programmes (i.e. accounting software, printers etc.) is great! A lot of these companies I had never heard of. So, so helpful.