The Instagram flatlay isn’t going anywhere. It’s still a hugely popular tool for fashion brands and so many get this area wrong
A couple of days ago I had a great session with a new client. She is setting up a fashion label and needed some advice regarding inventory and
You have spent hours creating and producing your product, you’ve slaved over a business plan and secured financial backing. You’ve
There is no denying the rewards of starting your own business; working for yourself, setting your own hours, exploring your creativity. However,
Avoid making mistakes in your business, here are the top 5 mistakes new entrepreneurs make..
The sun descending in the west The evening star does shine The birds are...
If you’re wondering when to get marketing help for your business this week’s episode is for you!
Running a fashion business is no picnic – there is no fast track to success and no magical blueprint for achieving your goals. It takes a
I’m always asked what buyers look for and how to sell into stores so I am hosting a FREE webinar to answer just that.
If you’ve ever approached a store to stock your line you would have had them ask for a lookbook. So what are fashion lookbooks, why do you need
Promoting a brand new business entails more work than most business owners probably anticipate. It takes a lot of preparation and systematic
Too busy to write a blog, post on Instagram, or network with influencers in your industry? Is marketing falling to the bottom of your priority
The key to success in affiliate marketing is choosing the right affiliate partners. Analysing data is also crucial in refining your campaigns.
Don’t have the budget to hire a trend forecasting agency for product development? These trend forecasting tools will help you get started.
Businesses fail every day. They all start so eager and bright-eyed only to discover it’s a non-stop hustle and effort. An
I’m Vanja Stace and I’m a fashion marketing consultant in Sydney but I have clients from around the world. Brunei, San Francisco, New
Thinking of starting a fashion business? Whether you plan to design your own pieces or resell other people’s designs, the road to success
Starting a business in the fashion industry is both daunting and exciting. Get a leg up with these tips on how to maximise your profits.
Fashion marketing is as dynamic as the fashion industry itself. What worked 10 years ago may no longer work today.
A marketing plan is essential to raising awareness about your fashion brand and reaching your customers. Here’s how to make the most out of it.
In one of my previous posts, I talked about the importance of having a business plan when starting a fashion business. In this week’s post, I
Public relations for small business is powerful because it helps you get more exposure and it places you in front of your target audience.
There is power in clarity - having a business plan allows you to think more clearly. It’s a reminder of what you want to achieve and how to get
It is true when they say that experience is the best teacher. For the past 8 years I’ve helped a number of fashion designers grow their business
Imposter syndrome is something that was recently brought up by a client of mine and it seems to affect many successful people.
Looking for a fashion marketing course? Launching a label? Avoid costly mistakes, learn all you need to know in our 6 week online course.
Many people think that to be successful in business you have to have incredible confidence. They see various business leaders who look like they
Is fear holding you back? If you're stuck and can't move forward there are a few things you can try to change this situation.
Pricing strategies for fashion brands - with links to pricing templates.
Not everyone likes and you know what – that’s ok. You could be the most magnificent shade of red, powerful, vibrant, energetic, glorious, and
You’ve spent a lot of time and a lot of money and things just aren’t looking great. So what do you do when your business isn’t
Build an insanely successful business by doing this one little thing…
5 customer retention tactics that actually work.
Today, I want to introduce you to Edgar. No, he’s not a person, not a pet either but a social media scheduler that can do wonders for busy people
Are you looking to ramp up your email marketing campaigns this coming holiday season? Or do you already have a plan, but you’re not sure if it’s
For small business owners who want their social media results to take off, having a Facebook page alone is no longer enough. If you are a social
Shopping cart abandonment is a pain for e-commerce business owners. It happens to Amazon, Ebay, and small online shops. It is unavoidable and
By the time you take to read this, I want you to know that, the way things are going in the internet these days, a dozen of eCommerce businesses
What is content marketing? Content marketing is a digital marketing discipline that has been around for several years. It is basically the
When you’re running an online business your website HAS TO make money. It’s not enough to have a pretty website, it has to be a
Ever noticed how some online businesses just pop out of nowhere? Does it annoy you when you haven’t heard of a competitor and then one day they
When I say BRAND what is the first thing that comes to mind? Most people immediately say LOGO but when you think about it, a logo is a
Bikini shopping – yikes! If there ever was a cringe worthy experience this would be it. Who hasn’t dreamed of designing their own bikini with the
For brands that are highly visual – fashion, beauty, homeware – Instagram is a wonderful tool which helps you create more depth around your
When it comes to modern yoga wear, BaliniSports comes to mind. Their high performance yoga apparel is fabulous and the brand, although new, has
Are you a fashion designer, a beauty blogger, a retail store owner and actively pinning to Pinterest for your business? If you are, you’ll be
Marketers are in Christmas planning mode from January, but it’s not too late to gear up to catch those trigger happy shoppers. Now is the
It’s easy to forget that when writing copy, you are writing for your readers. We tend to neglect tone and instead focus so much on the flow of
If you’re looking at your business and thinking marketing is too costly and too hard, do not despair. Digital marketing is your opportunity to
Blogging is a popular SEO strategy and it has been regarded by online marketing experts as a “secret weapon” for brands with an online presence.
The right time to start advertising your business is after you formalise a marketing plan AND when you have something to say.
If you’re like most small business owners you’re probably overwhelmed by the financial side of marketing. Personally, I didn’t enjoy it at first
What to do after you launch your website - 12 tips for promoting your site and getting traffic.
As you are reading this I am enjoying summer in Europe. For the month of June I am working from Croatia which really is a most wonderful
If you’re just starting your business or you’ve been in business for a while but you’re unsure how to get more customers then a marketing plan
Here is an easy to use, free content calendar template to help you plan your social media posts.
Choosing the right marketing mix for your business is crucial – here's how to choose the right marketing mix for your business.
With our Website Rescue service where we evaluate the performance of websites, we see many sites that need refreshing. If you have been wondering
An interview with Ingrid Epitro, senior designer of Minty Meets Munt about how she got started in the fashion industry.
Fashion is many things to many people but a special few can see it from the top - now you can too with these fab fashion films
Starting your own label? Not sure where to start? This post outlines all you need to know before you create your first collection.
Here's how to write a business plan for your fashion label. Need a completed business plan example? Join our Fashion Business Plan e-course.
You want to start your own label. Congratulations! Here are things you need to know before you take that first step.