Getting a foothold in the fashion industry can be daunting and exciting at the same time. Fashion is one of the most competitive industries in the world and it takes skill, time, talent and luck to make it big.
It’s not glamorous, it’s long hours, intentional learning (trends come and go, technology changes), and you need sound business knowledge in order to make a difference.
If your ultimate dream is to create a fashion line and build your own business, you have to invest time in learning the important aspects of running a fashion business.
The secret to a happy and fulfilling career in fashion design is actually very simple. You have to work harder and smarter than you ever thought possible, and seize every appropriate opportunity that will help your career jump to the next level. Notice how I said ‘appropriate’ – some opportunities won’t suit your brand, and can hurt you instead, so you have to align your choices with your ultimate goal.
If you are serious about turning your passion for fashion into a career or your own business, you need to improve your skills while at the same time get a grasp on how the business side works.
Here are the two things you need to do in order to turn fashion designing into a career:
Master your craft
Nothing beats real-world experience. Even if you graduated from a fashion school, if you want to make a difference in the field someday, you must be willing to start from the bottom.
Fashion internships are usually a great way to round off your textbook knowledge and improve your skills. It’s also an excellent opportunity to learn from expert designers and study their business. Don’t be afraid to ask questions because these will not only bring you clarity but also speed up your learning process.
This is also a good time to meet key people and influencers within your fashion niche and connect with them. Your network will be one of your most important assets as you go into your own business so make it a point to network wherever and whenever you get the chance.
Fashion start-ups often rely on interns and some of these positions are paid. While it is every fashion designer’s dream to intern at glossies like Vogue and Cosmopolitan, the smaller players often offer more room for hands-on training where you can do real work, showcase your creativity, and gain recognition.
If you choose to intern for a startup or a young brand, as these companies are still on their journey in establishing their names, your input will be extremely valuable to them.
Often internships serve as an entry into a permanent position.
Learn how to run a fashion business
There are two sides in running a fashion business, whether it is in clothing, accessories, or millinery. The first one is the creative side or the creation of product itself. The other one is operations which covers pricing, sales, management, finances, marketing and more depending on the scale of the business.
Learning both is extremely important and even if you have the budget to hire someone to manage the business side of things, you should be familiar on how a business works because in case something goes wrong, you’ll know how to fix it or be able to pinpoint the right person to do it because you know what skills or requirements are needed.
Not all fashion courses cover the business aspect – in fact, many of them don’t. But since you need to learn both in order to start a profitable fashion label, you should look for a course that tackles both aspects in a way that is comprehensible and digestible format.
Our fashion marketing course focuses on the business side of the fashion business. In 6 short weeks you will learn how to launch and grow your label with guidance and industry specific advice. We cover pricing, brand strategy, sales strategy, marketing strategy, business processes and more.
If you are dedicated to your craft and you’d like to turn fashion designing into a career, join us in our Award Winning fashion marketing course!
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