You have spent hours creating and producing your product, you’ve slaved over a business plan and secured financial backing. You’ve invested in a slick, modern website that expertly displays your brand’s product and aesthetic and… where are the visitors??? How can you get more traffic to your online store?
Today’s glut of internet traffic means a beautiful website is not enough. Entrepreneurs must explore more inventive ways of advertising their website online to generate the necessary traffic for sales. Read below for five ways to increase traffic.
1. Reach out to bloggers, vloggers and the press
A great way to drive traffic to your store is getting featured or mentioned by blogs, vlogs and traditional press. To find blogs which may be interested in your content, simply search related keywords on Google. Look for posters who regularly post product photos or reviews and reach out to them. Consider offering them incentives to feature your products such as portions of sales or free samples. If you are unsuccessful reaching hugely popular blogs, consider approaching posters with smaller audiences. Reader loyalty is just as valuable as reader quantity.
You can use the same method to find relevant vlogs on YouTube or other video hosting sites. Try to find vloggers that appeal to your Ideal Customer, or match your brand’s aesthetic.
Reach out to press through concise, well written emails. It is very difficult to get featured in the largest newspapers and websites, so consider smaller or local options. Think of an angle you can pitch to the news source, such as unique product, compelling backstory or local interest.
2. Develop quality web content related to your product
Don’t limit your website to product descriptions. Instead, integrate a blog within your website in order to rank better in search. Develop quality content that engages with consumers without trying to sell to them. Explore your passion for the industry by featuring other brands or producers in your blog. Talk about trends and innovations within your field.
A blog also gives you an opportunity to engage with other peers in the industry.
3. Engage with social media
Create pages for your business on Facebook, Instagram, Twitter, Pinterest, Snapchat and any other social media sites where your Ideal Customer hangs out. Put time and effort into your posts-take quality photographs, and investigate effective hashtag usage to gain followers.
Most importantly, engage with your consumers in a consistent manner. A great way to build interest in your brand is to represent yourself as a passionate and involved business owner. Respond kindly to other posters, and follow up on any concerns brought to your attention.
4. Engage in consistent Email Marketing
Develop an email newsletter to send to your list. To capture the reader’s interest, it should have an expanded focus. Include things like informative articles, tips and tricks, industry trends and innovations alongside promotions, special offers and product information.
Make it easy to subscribe to your newsletter, by utilising website pop-ups, and visible links. Provide incentives to sign up such as exclusive offers, or special deals. Many companies also provide incentives to recommend their newsletters to friends.
5. Utilise Online Advertising
Consider investing in online ads to really draw attention to your website. While this can be expensive, there are a few options appropriate for small businesses.
Reach out to related websites and offer to exchange advertisements with them. Host some of their ads on your website and they will do the same. Try to find other online retailers that appeal to your Ideal Customer for this method.
Sign your business up for Google Places. Fill out the form online, and keep it up to date with your business’s location, phone number and hours of operation. Upload quality photos and enter a brief, keyword rich description.
Explore using more investment heavy online marketing like Google Adwords and Bing Ads when your company has acquired sufficient capital.
Also try Facebook ads and Instagram ads, and make sure they are carefully targeted to only attract your key audience.