Fashion business

Fashion business

Competitor research AKA why you need to know what everyone else is doing


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Businesses, no matter how unique, do not exist in a bubble. The success of your business is directly affected by the successes and failures of your competitors, some of which may exist outside your immediate industry. Often, entrepreneurs associate competitor research with pricing. While this is one area that can be analysed, there are a [...]

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Fashion business

Why is our Fashion Business Course different?


This course teaches branding, pricing, sales, marketing and business strategy for fashion brands. There are other courses on the market but they don't teach what we teach - they focus on visual merchandising and buying and they don't offer any insights into what you will go through as a fashion entrepreneur with a new label [...]

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Fashion business

How to start a fashion business


Thinking of starting a fashion business? Whether you plan to design your own pieces or resell other people’s designs, the road to success is paved with obstacles and opportunities. Before you launch you need to decide on your sales channels – how you will get sales in. It’s important to run the numbers before you

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Fashion business

Turn fashion designing into a career


Getting a foothold in the fashion industry can be daunting and exciting at the same time. Fashion is one of the most competitive industries in the world and it takes skill, time, talent and luck to make it big. It's not glamorous, it's long hours, intentional learning (trends come and go, technology changes), and you need [...]

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Fashion business

Digital marketing basics for fashion brands


Today’s most enduring fashion brands were built on a mix of traditional and digital marketing strategies. TV ads, magazine spreads, and ad placements on newspapers are still here and may not completely disappear but if you might have noticed how important digital marketing is for modern fashion brands. It is only understandable because the proliferation of social media [...]

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Fashion business

How to find a niche for your label


Finding your niche may seem like a challenging process, but it doesn't have to be hard. Step 1 - focus on your strengths What are you good at? What do you like designing? If you prefer swimwear then don't design kids gear - you will hate it and you won't do your best work. Listen to your intuition [...]

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