Avoid making mistakes in your business, here are the top 5 mistakes new entrepreneurs make.
The sun descending in the west The evening star does shine The birds are silent in their nest And I must seek for mine. And so begins Gucci’s Ready to Wear Spring Summer show in Milan this week. An ever enigmatic Florence Welch recites William Blake’s Night over anthemic, pulsing strings. Lush pink banquettes line
If you’re wondering when to get marketing help for your business this week’s episode is for you!
Running a fashion business is no picnic – there is no fast track to success and no magical blueprint for achieving your goals. It takes a solid strategy and hard work to get to a profitable, successful business.
I’m always asked what buyers look for and how to sell into stores so I am hosting a FREE webinar to answer just that.
If you’ve ever approached a store to stock your line you would have had them ask for a lookbook. So what are fashion lookbooks, why do you need them, what should they include and how do you make a great one?
Promoting a brand new business entails more work than most business owners probably anticipate. It takes a lot of preparation and systematic execution. That’s why it’s important to pick the promotional strategies that you know you have the capacity to implement in terms of budget and manpower.
Too busy to write a blog, post on Instagram, or network with influencers in your industry? Is marketing falling to the bottom of your priority list, with activities not being done? It might be time to hire a Marketing Manager…
The key to success in affiliate marketing is choosing the right affiliate partners. Analysing data is also crucial in refining your campaigns.
Don’t have the budget to hire a trend forecasting agency for product development? These trend forecasting tools will help you get started.
I am so incredibly proud of my client Gretchen at ATHLÉTIQ activewear. I started working with Gretchen when her label was merely an idea. Our first meeting was in a coffee shop near her corporate job, where she brought sketches of her collection ideas on white office paper. From the moment I met her I knew she
“I’ve been sewing and designing clothes for the past few years. I’m trying to step out and make a name for myself, and turn this hobby into a business.” “I’ve never studied business and I’m not sure where to start.” “I’m in the early stages of launching my business. I work in marketing
Businesses fail every day. They all start so eager and bright-eyed only to discover it’s a non-stop hustle and effort. An entrepreneur’s work week can be 60+ hours of rewarding but exhausting work, and many don’t make the funds to cover their costs and their own salaries. Avoid being in the statistic of business failures
You know that feeling, where you feel with every ounce of your being that you’re destined for great things? Yeah, you know what I’m talking about. The niggling feeling that says “I don’t want to go to the law firm to work” or “I’m way better than this stupid admin job”. You need to listen
This course teaches branding, pricing, sales, marketing and business strategy for fashion brands. There are other courses on the market but they don’t teach what we teach – they focus on visual merchandising and buying and they don’t offer any insights into what you will go through as a fashion entrepreneur with a new label
Ready to launch your own brand? A lot of people fear the idea of starting their own fashion label because of the tedious process. Even designers who have been making a few hundred dollars each month selling their own products on the side fail to scale because they don’t know the exact steps to take.
Running a fashion business all by yourself can dull your creativity. With all the management and marketing tasks involved, it’s quick to lose sight of the latest and the hottest in the world fashion. I know because I’ve been there and I am familiar with the feeling of frustration whenever this happens. However, staying on
I’m Vanja Stace and I’m a fashion marketing consultant in Sydney but I have clients from around the world. Brunei, San Francisco, New York, London, Melbourne, Adelaide, Brisbane, Perth – just to name a few. I work mostly with startups and young brands, and I help them create their identity and strategy, reach their desired
Thinking of starting a fashion business? Whether you plan to design your own pieces or resell other people’s designs, the road to success is paved with obstacles and opportunities. Before you launch you need to decide on your sales channels – how you will get sales in. It’s important to run the numbers before you
Getting a foothold in the fashion industry can be daunting and exciting at the same time. Fashion is one of the most competitive industries in the world and it takes skill, time, talent and luck to make it big. It’s not glamorous, it’s long hours, intentional learning (trends come and go, technology changes), and you need
A good fashion photographer can help you shape your brand. He/she will execute your vision in a series of poignant, moving, dynamic and mesmerising images which become the key visual component in your campaign. Choosing the photographer that fits your brand can be tough – there are so many talented individuals working in the industry. Initially look at
Starting a business in the fashion industry is both daunting and exciting. Get a leg up with these tips on how to maximise your profits.
Fashion marketing is as dynamic as the fashion industry itself. What worked 10 years ago may no longer work today.
A marketing plan is essential to raising awareness about your fashion brand and reaching your customers. Here’s how to make the most out of it.
In one of my previous posts, I talked about the importance of having a business plan when starting a fashion business. In this week’s post, I will discuss why a business plan needs the right marketing mix to achieve results fast.
In 2013, the U.S. Bureau of Labor Statistics conducted a study that showed 24 percent of businesses failed after one year and 48 percent didn’t make it past the second year. It’s the scary truth. Not all entrepreneurs succeed, and often it takes a few tries to create a successful business. This is why I
Public relations for small business is powerful because it helps you get more exposure and it places you in front of your target audience.
Today’s most enduring fashion brands were built on a mix of traditional and digital marketing strategies. TV ads, magazine spreads, and ad placements on newspapers are still here and may not completely disappear but if you might have noticed how important digital marketing is for modern fashion brands. It is only understandable because the proliferation of social media