About The Fashion Darling
The Fashion Darling school of business is an online business training platform for budding fashion, jewellery, footwear, millinery and accessory designers.
We are here to teach you industry specific marketing and business processes and strategies not currently taught in fashion design schools or colleges, that will help you launch and grow your label.
About Vanja Stace
I’m Vanja Stace and I launched The Fashion Darling to make fashion marketing training accessible to up and coming designers worldwide.
I’m a fashion business coach based in Sydney, Australia and I work with fashion and brands around the globe. I help new brands get off the ground and I help existing brands reach their goals.
Through my one-on-one work with my fashion clients I got the inspiration to create an online course that many can access. I saw recurring problems and issues in my clients’ brands and I knew that there are others who are experiencing the same problems. The course is more affordable than working with me one on one, and it gives an opportunity to new designers and labels to tap into the knowledge and skill set of a marketing consultant at a crucial stage in their business.
I have a Bachelor of Design with a Visual Communication major and a Diploma of Marketing (high distinction).
I started in marketing in 2003 after completing my Bachelor of Design – Visual Communication degree in New Zealand. I worked in marketing roles for prominent fashion houses – from bridal, ready to wear and footwear – so I have in-depth knowledge of the fashion industry from design to production to marketing to PR. I even had my own fashion label along the way so I understand the challenges startups and small businesses experience.
I am so passionate about what I do, and the value I bring to my clients, that I had to launch this course so I could help many talented designers reach their potential.
I hope you get a lot of value out of the courses here at The Fashion Darling, and I wish you every success in your personal life and in your business.